Instagram TV Engagement: 5 Tips To Enrich Audience Attention

IGTV or Instagram TV is a positive invitation to video-makers to create creative and engaging content. Yeah, it’s a new feature added on Instagram. It allows the users to upload videos for up to one hour. It is a separate app, interconnected on the Instagram platform. Using Instagram TV, any individual or business owner can attain lots of benefits. You can boost your product or services’ visibility, engage with your audience, reach lots of new audiences, and more. If you have just started IGTV, you may be confused about how to generate it right. Also, you need to come up with engaging videos. 

In this article, you will spot some of the tips to shoot up your engagement on IGTV. 

Let’sLet’s jump,

Ensure Your Content Is Relevant  

First of all, you need to find your target audience. Then try to get a deep understanding of your audiences, such as their location, age group, interest, and followings. With the help of those data, you can know how to target or create content for them. You can either make use of Instagram insights or tools to find those details. Then you can frame your content relevant to your audience. Don’tDon’t go out of it; stay focused with relevancy. Once you decide your content topics, try to tailor them according to your business while shooting it.  

Keep On Change Your Backgrounds 

Anyways, to create attraction, you need to invest your time in lighting and background setup for your IGTV video. So, ensure you have shown a variety of locations to influence visual interest for the audience. In this competitive world, especially on social media, you have lots of competitors. Hence, you have to come up with new impressive visuals to keep your audiences engaged. This will help you to generate more engagement and audience attention. As a result, you will attain Instagram TV comments and more audience interactions. If you use the same setup or theme, the audience starts losing interest in your videos. At least, show some creativity in it. 

Share Your Skill Or Knowledge 

You must be experts in your field, right. Moreover, no one knows your business better than you. Then why are you wasting your skill? You can make use of IGTV to offer information in a fun and visual way. In this case, you need to spend a lot of time gathering information. Just pick out a topic that you are passionate about and start speaking on it. This kind of content builds brand awareness and your employees as thoughtful leaders in the industry. 

Create Pop-Up Text

Like subtitles, the pop-up text will be an excellent method to convey your message and make your content more engaging. You’reYou’re allowed to add animated text wherever you want. In between your video, when you share an important note or message to highlight that, you can use pop-up text. Even, you can use it throughout your video to reiterate your main points on the screen. 

Add Hashtags 

Hashtags are not only for Instagram posts; you can also use them for your Instagram TV videos. It helps to display your videos in front of your target audience. Also, with the help of hashtags, people can find your videos on the explore page. Remember, don’t use overused hashtags. Try to find specific hashtags that are related to your content. At the same time, ensure your hashtags are familiar to your audience. It helps to give more exposure to your videos.  


Instagram TV is filled with fun and entertainment; hence it’s for you to engage your audience. It is one of the effective tools to grow your social media presence. It is time to dive into IGTV to enhance your business. I hope these tips will help you to increase your engagement rate on Instagram TV. 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.