5 Hidden Tactics To Increase Your Engagement Rate On TikTok

TikTok is a wonderful platform with plenty of benefits. People will say that TikTok is only for teens and twins. But, actually, it’s one of the best marketing tools for business people. Content is the king to achieve whatever goal on all other social media. When it comes to TikTok, along with content, you need to pour creativity skills on it. If you are good at your content strategy, then you boost your engagement rate. 

I think you all know that, like all other platforms, engagement rate plays a major role on TikTok. Remember, if you receive more likes, views, and comments, more people will see your video. 

In this article, you are going to visit certain tactics to skyrocket your engagement rate on TikTok.

Pay Attention To Quality Videos 

When you notice deeply, you can figure out one common thing on all viral videos. Yeah, it is high-quality. Blurry or low-quality videos have very little chance to get viral on TikTok. In contrast, high-resolution videos have more chances to get engaged with people. Moreover, it helps to increase TikTok followers count and gain audience attention. People prefer TikTok videos to be bright, attractive, with exciting content. The very first second of your video will decide whether it will get a view or not. 

Just pay attention to the quality camera or mobile phone to shoot your video. Next, set perfect lighting, with good sound quality. Before posting it on TikTok, ensure you have done proper editing. 

Let Your Audience Know Your Lives

Like all other social media, TikTok also allows people to do live streams. Usually, doing live videos will help you to connect with your audience closely. It will construct a strong community for your account. You can either share any updates of your business or ask questions to your audience during live. It is up to you. You can do anything with your audience. Even; you can share any live events of your business or popular events. Just like that, don’t start your live. Instead, tell your live in-advance with your audience. It will help to bring more audience for your live. Also, you can increase your engagement rate.  

Make Them To Re-Watch 

Making your audience pause your video is effective in increasing your engagement rate. Just appear in the text for a few seconds in your videos. It makes the audience pause the video and 

They will re-watch it to read the text correctly. Did you know?TikTok accepts re-play videos. And these types of videos will go viral on this platform. 

Even the audience may watch your video several times until they click at the right time. With the help of these simple tactics, you can get tons of engagement rates. 

Influence Your Audience To Share Your Video 

One effective way to enrich your engagement rate and gain organic reach is through a share button. Remember, at any moment, when people share your videos on other social media. Then, TikTok will value your profile with lots of engagement. So, it’s necessary to share your own video on other media. To increase your engagement, you can encourage your followers to share your videos. 

Participate On Trends & Challenge 

TikTok is all about trend, right, so you will see new challenges, trending videos every day.

Taking part in those trends and challenges will receive more engagement and views. It will give more exposure to your business.


Of course, TikTok is a new stage when compared with other social media apps. But, millions of people share the content. Just remember, to create engaging, but sacrifice the quality and must add value to it. It helps to hold your engagement rate for a more extended period. I hope this article helps you to bring bags of engagement to your TikTok profile. 

How to Upgrade TikTok Likes for your profile?

TikTok is a rapidly growing social media platform among youngsters. In fact, the word “TikTok” is considered to be known as the verb by its regular users. For instance, “Let’s do a collaboration on TikTok together today”.

Most of the brands have decided to build a TikTok presence for their brands or services. But still, they are not certain about the steps to work. TikTok is the latest application that most of the brands and marketers are doubtful about its significant features, or their working possibilities provided by TikTok.

We are going to look out for the successful capacity of TikTok here! We’ll be discussing the complete marketing strategic tips that need to be followed to improvise the marketing on the TikTok successfully!

Why do popular brands use the TikTok strategy?

In recent days, the younger generation is skeptical about traditional advertising. To a wider extent, the younger audience stopped to watch the popular TV channel’s or either listening to the radio has become less than their elders. They started to gather their news from social media through the newspaper. Also, they block ads online and suffer from banner blindness by making online marketing a null concept. 

Still, there are a number of audiences who spend an average time of around 52 minutes on TikTok per day. They do make note of their preferred TikTok influencers. If the trending superstars of TikTok recommended a brand then their followers will most likely take a note of it.

More brands have a unique content strategy usually consisting of influencer marketing styles. Hence, it is tedious for them to include TikTok influencers with their promoting mix.

Basic features of TikTok:

Videos are like the heart of TikTok. If you are wishing to use influencers for your bulk TikTok marketing? Then you should open an account for your brand and make use of it and share some videos. The video size for TikTok can be up to one minute, thus you can craft up short and sweet videos. However, building precise videos doesn’t mean that you should cut short the television ads into TikTok.

TikTok videos can be recorded in the app or externally with the camera app. By uploading them to TikTok you can include music to your video or effects. This TikTok app gives you direct access to a lot of music tracks, where it is a completely searchable database. Also, you can engage your audience with views, shares, comments, and likes.

Specific Tips for Marketing on TikTok:

     #1 Main Purpose of Relevant Hashtags:

TikTok is similar to any other popular social media networks, TikTok users depend on hashtags to list their videos and search for clips by their niches. If any user taps on magnifying glass known as “Discover” at the bottom of the screen then they would watch a list of videos ordered by the trending hashtags.

Some of the major advantages of using TikTok hashtags are 

  • To develop the reach of your video content among your audience and newcomers.
  • To find out the competitors within the platform.
  • To gain more followers and audience.

Among the several marketing contents, do you want your video to look visible? Do you want to make the audience come closer to your campaign? You should add relevant hashtags on your videos possibly, just stop using the most famous and generic hashtags. Therefore, your videos might probably get soaked in the sea of content. To make your video content stand out in the crowd, implement slightly popular categories of hashtags. Also, don’t blindly concentrate on hashtags because they are popular. 

     Pro Tip:  

 Always remember it’s TikTok! Don’t try to use 21 hashtags as they are not Instagram. Using more hashtags will lose the original impact of your video content.

#2 Plan for Hashtag challenge:

TikTok’s ad types include sponsoring hashtags. The hashtag challenges are really popular on TikTok. Hashtag challenges are an outstanding way both for business to uplift engagement and brand awareness. You propose a challenge for users who share a video of themselves trying out your challenge. Plan your challenges to become successful and choose to buy TikTok likes to accelerate your organic growth for your profile with complete responses from the audience and your followers.

Always the best hashtag challenge wins by encouragingly talking about your product services offline and taking part in the discussion on other social media sites. Also, big-name companies like McDonald’s have involved in their #bigmactiktok challenge where the audience needs to choose the preferred Big Mac chant genre and then dance and shoot a Big Mac chant video.

     #3 Take up the current TikTok Trends:

For the marketing approach, utilize the hashtags to explore the trending and popular hashtags. Then you can craft and share a number of videos that are similar to the trending videos. 

Always remember, the trends are being updated. Make a point to note all new TikTok trends and be ready to modify your content to keep up with the passion.

Are you going to share a trending video now? Then simply just don’t share, create a version of yourself. Find a pathbreaking way to look completely unique from everybody else’s video content. 

     #4 Integrate TikTok Influencer:

Some people definitely turn out to be the influencers on social media platforms. Generally, they try to make a reputation for the high-quality video content they share. Thus, influencers get to pay for most of the businesses to make up the potential working bond with the audience who influence their future customers. 

TikTok has created a new generation of influencers too! A group of influencers who have been far influenced by today’s teens and young persons more than a regular movie or television artist. Some of the precise types of people whom you need to have on your side when you work on your Tik Tok marketing campaigns.

     #5 Always be regular to comment and make the audience to comment:

TikTok supports persistent user engagement. Comments are a worthwhile path to achieve. Preferably build up the discussions with your valuable customers. TikTok ranks the comments by receiving the number of likes they get, hence making sure to judge through comments, building them meaningfully. Reduce building a boring “nice video” type of comments.

Similarly, take the perfect time to check out other people’s videos and make valuable comments about their work.

     #6 Make a point to post repeatedly:

TikTok rewards the time to time posting. The more videos you post to your account, the higher becomes your follower’s rate. 

A lot of times you post, the easier it will be for the audience to check your account to make a decision to follow you!