THE STARTER GUIDE TO MARKETING ON INSTAGRAM

Instagram was launched in 2010, and it has grown exponentially. Today it has more than 1 billion active users(to be exact, 13% of the world population). This makes IG one of the most powerful and most fascinating platforms for marketers currently. According to the report of Instagram, out of 10, 7 businesses use the application to boost their business on online communities. All across the board, Instagram users are among the most engaged users of social media. Across all social media industries, Instagram has an engagement rate of 1.60%, while Facebook has 0,7%, and Twitter has 0,048%. 

SET UP YOUR ACCOUNT ON INSTAGRAM

Having a complete Instagram profile is crucial to create your business look more appealing and professional to your community.

Choose a @username (30 char maximum): use your brand name; you can also use relevant words, underscores “_,” and add points. “.

Adding numbers will have an effect on your trustworthiness on IG.

Your brand or business name: simply write your brand or business’s name

Website: insert the URL of your website or any other relevant links. It could straight to your latest blog or a campaign that you are running currently.

Complete your IG bio (max 150 characters): use your bio to explain your business and you fastly. We mostly recommend you insert one or two relevant hashtags in your Instagram bio. Relevant hashtags will help you appear in the search results.

CREATE A BUSINESS ACCOUNT ON INSTAGRAM

There are 2 types of accounts on Instagram, and they are business profiles and user profiles.

Why should you create a business account on Instagram?

While you can do plenty of things with a normal user profile, the business profile offers you a key for business achievement on the platform.

  • Add links to your Instagram stories
  • Show your industry on your profile bio
  • Add contact information on your profile bio
  • Access Insights of Instagram

By using the business profile on Instagram, you will lose the capability to link more than one Facebook accounts to your account and the ability to make your post private. Instead, you can link it to your business pages on Facebook.

HOW TO CREATE A BUSINESS ACCOUNT ON INSTAGRAM

You need to create a regular account on Instagram, to create a business account. By going to settings -> accounts -> switch to Professional account -> business -> choose an Industry, you can switch your personal account to a business account.

CONTENT-TYPE TO SHARE ON IG

IG is all about inspiring stories and beautiful visuals through videos, memes, photographs, and GIFs. A big part of your business success is based on your ability to share the content in the correct format. The perfect format for Instagram’s picture is 8:10 or 1080 x 1350 pixels. The perfect format for Instagram’s videos(vertical) is 1080 x1920, as it combines well with the vertical scrolling on the platform. You can also share the videos with 1920 x 1800 pixels, but other users have to turn their phones horizontally to watch the video. The perfect format for Instagram stories is 1800 x 1920. Instagram offers you a set of editing tools to edit your videos and pictures. 

You should consider investing your precious time in graphic design applications if you need to create more elaborate and creative visual images. Running contests will get you more engagement for your brand on social media platforms. Instagram contests will give you 64x more Instagram comments and 3x more Instagram likes than the average posts(photos and videos). But you can get  automatic Instagram likes monthly for your average posts even though you are not running an Instagram contest.