Now, in 2020, Instagram grew enormously within ten years. It’s safe to say that the social media networking application has turned several lives of people and businesses with the perfect survival. The visual-based platform that started as a photo-sharing application has developed into an expert for content makers and new sales channels for business growth.
Instagram keeps its user base reasonably consistent over the last year. In 2019, the percentage of U.S. adults who utilize Instagram lifted from 35% to 37%. Also, active users hold a stable rate of over one billion people.
Understanding platform-specific stats supports you best to know how to establish up your Instagram methods. Depending on this data and 2020 social trends, you can be ready with a transparent image of what’s to result.
1. Age & Gender:
While comparing Facebook, Instagram is a perfect network of younger users. Based on Statista reports, Instagram has higher than half of the global Instagram user population more youthful than 34.
Moreover, Instagram is the second most preferable application after Snapchat for teenagers in the U.S. The 18 to 24 years old age group is the widest of the demographics. Ultimately, there’s a large.
Instagram has transformed over the years and has turned out increasingly influential. It claims a global user audience—the highest collection of users in the U.S. at 116 million users. Then, in India at 73 million users and Brazil at 72 million users.
Within a few years, the user market will begin its process among the U.S. base audiences worldwide. It means there’s an exceeding chance for global brands to promote with audiences.
Today, you realize who uses Instagram, and it’s the perfect time to search how they use the network. Usage statistics support you to know what activities people perform on the platform and which piece of marketing metrics could access them.
When users log in only once a month, it’s not worthwhile to dedicate more time to that network.
1. Active Users:
That’s predictable that the total number of Instagram users in the U.S. will reach over 125.5 million active users within 2023.
Thus the network exceeded one billion monthly active user labels in June 2018.
2. Get More Followers:
Apart from Instagram’s account, some star celebrities make use of the platform. Fortunately. Beyonce doesn’t presently rank the top five popular users.
Similarly, the accounts for the highest count of followers of Cristiano Ronaldo in 1967 have 68 million fans. Also, Grande has 171.5 million, and even The Rock with 171.5 million fans.
3. How Many Times is Instagram Used?
Here are some of the accurate stats on usage:
- Over six in ten Instagram users logged in at least once regularly.
- It’s the second-most logged-in social media website for regular after Facebook.
- 21% of Instagram users weekly and 16% logged in less often.
Checking from Instagrammers view: Every Instagrammer spends most of the time on the platform as similar to Facebook users. Thus checking your Instagram ads makes you gain more impressions on the dashboard. You can elevate your Instagram ads’ success rate by https://www.planyourgram.com/product/buy-ig-story-views/ to estimate hashtags’ and their total performance, including the potential number of times checked by the audience.
Every Instagram audience hunts for a total of 53 minutes for a single day, whereas Facebook’s 58 minutes every day. Time spent on social media networks is a perfect indicator of an attractive platform. And engaged users are most possibly fascinated by your brand’s content. On the whole, the regular login stats, Instagram’s user base leading to development.
In What Brands Use Instagram?
While 90% of Instagram accounts follow at least one business profile, it makes the brands initiate their marketing methods. The platform’s users are not tired of brand presence. Based on the survey, 78% of check brands, 77% are creative, while 76% are entertaining, and 72% promised to enhance a group or community.
There are different concepts of working with brands:
- Collaborating with influencers
- Make a Stand.
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.